Free Google Ads audit: find where your budget is leaking

What is a Google Ads audit?

A Google Ads audit is a structured review of your advertising account. It looks at how your money is being spent, which searches and settings bring leads, and which ones don't, and turns that into a short list of fixes in order of impact. A good audit answers one question clearly: where is my budget leaking, and what should I fix first?

CampaignPro audits Google Ads accounts for free for small and medium businesses in the United States and Canada. The review is walked through with you on a call, so you can ask questions about anything in your account.

What the free audit checks

Every audit covers the same ten areas, because these are where small business accounts most often lose money.

1. Conversion tracking

   Are leads (calls, forms, bookings) actually recorded, and only once? Tracking that counts page views or duplicate form fills makes every other number in the account wrong, and teaches Google's bidding to chase the wrong visitors.

2. Search terms

   The real searches that triggered your ads. This is where most wasted spend hides: job seekers, DIY searches, people looking for free options, competitors' brand names or services you don't offer.

3. Negative keywords

   Whether the account blocks searches that will never become customers, and whether those lists are applied to the right campaigns.

4. Keywords and match types

   Whether keywords match what you sell, and whether broad match is used with enough conversion data to support it.

5. Campaign structure

   How budget is split between services and locations. One catch-all campaign usually lets the cheapest, least valuable clicks take most of the money.

6. Bidding strategy and budgets

   Whether the bid strategy fits the amount of conversion data you have, and whether campaigns run out of budget early in the day.

7. Location, schedule and device settings

   Whether ads show only where you serve customers (including the "presence or interest" setting), at hours when leads can be handled, and on the devices that convert.

8. Networks

   Whether Search campaigns are also spending on the Display Network or Search Partners by default, and whether that traffic produces leads.

9. Ads and assets

   Whether ad copy speaks to what people searched for, and whether call, location, sitelink and other assets are set up.

10. Landing page match

    Whether the page people land on answers their search, loads quickly on mobile and makes it easy to call or book.

What you get from the audit

• A clear picture of where your budget goes, including the searches and settings that spend money without producing leads.
• A prioritized list of fixes, split into quick wins you can change this week and bigger structural changes.
• A check of your conversion tracking, so you know whether the numbers in your account can be trusted.
• An honest recommendation. Some accounts only need a few changes you can make yourself. If that's the case, you'll hear it.

Problems an audit commonly finds

These issues come up again and again in small business accounts:

• Money spent on searches that were never going to convert, for example "jobs", "salary", "how to", "free" or services the business doesn't offer.
• Conversions that aren't real leads, such as page views, button clicks or the same form counted several times.
• Search campaigns quietly running on Display or Search Partners, because those options were left on when the campaign was created.
• Ads shown outside the service area, because location targeting includes people who are only "interested in" the area.
• One broad campaign covering everything, so the best services and locations never get enough budget.
• An account nobody has touched in weeks, while costs creep up and the same wasted searches keep being paid for.

Any one of these can mean a large share of the budget is paying for clicks that will never turn into customers.

How the free audit works

1. Book a call

   Pick a time in the calendar below. There's no form to fill in beyond your name and email.

2. Look at the account together

   On the call, you share your screen and we go through the account together. You don't need to give anyone access to it, and nothing is changed.

3. Get the findings

   You'll see what's working, what's wasting budget and which fixes to make first.

4. Decide what's next

   Fix things yourself, or have CampaignPro manage the account from $1,000 per month, month-to-month. There's no obligation either way.

Not running Google Ads yet?

If you're new to Google Ads, there's no account to audit. Instead, you get a free launch plan on the call: which services and locations to start with, a realistic starting budget and how leads will be tracked. If you then work with CampaignPro, the account setup is free. See how much Google Ads management costs for the full picture.