Which industries does CampaignPro work with?

Small and medium businesses in the United States and Canada that need leads, including HVAC, plumbing, cleaning, handyman, landscaping, pest control, junk removal and moving companies, accountants, law firms and other independent professional services.

Does Google Ads cost the same in every industry?

No. Average cost per lead ranges from about $47 for cleaning services to about $129 for plumbing and heating, according to LocaliQ's 2025 home services benchmarks. Costs also vary by city and competition.

Do you have experience in my industry?

The same principles work across lead-generation businesses: tight targeting, strong negative keywords, separate campaigns by service and reliable conversion tracking. On the call you'll get a free audit or launch plan specific to your industry and market.

Industries

Google Ads for your industry

How Google Ads works for different service businesses: what leads cost, how to structure campaigns and which searches to block.

By CampaignPro · Updated September 26, 2026

Short answer

Google Ads works for most businesses that sell a service people search for. Average cost per lead ranges from about $47 for cleaning services to about $129 for plumbing and heating (LocaliQ, 2025). Pick your industry below for costs, campaign structure, keywords to target and block, and common mistakes.

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Industry guides

Google Ads for HVAC companies → Repair, installation and maintenance calls; about $128 per lead on average. Google Ads for plumbers → Emergency, drain and water heater calls; about $129 per lead on average. Google Ads for cleaning companies → Residential and commercial clients; about $47 per lead on average. Google Ads for handyman businesses → Repairs, mounting and assembly jobs; about $54 per lead on average. Google Ads for landscaping companies → Lawn care, design and hardscaping; about $118 per lead on average. Google Ads for pest control companies → Termites, rodents, bed bugs and recurring plans. Google Ads for junk removal companies → Single-item jobs and full cleanouts. Google Ads for moving companies → Local and long-distance moves; what movers typically spend. Google Ads for accountants & CPA firms → Business clients, bookkeeping and tax season. Google Ads for immigration lawyers → Family, employment, citizenship and removal defense cases.

Average cost-per-lead figures come from LocaliQ's 2025 home services search advertising benchmarks; each guide links to its sources. Your own costs depend on your city, competition and how the account is set up.

What works in every industry

Separate campaigns by service, so high-value jobs get their own budget.
Negative keywords from day one for job seekers, DIY searches and services you don't offer.
Conversion tracking for calls and forms, so bidding optimizes for real leads.
Tight location targeting that matches the area you actually serve.
Landing pages that match the search, with the phone number and booking option up front.

Don't see your industry? CampaignPro works with most small and medium businesses that need leads in the US and Canada. Book a free call and get a free audit or launch plan for your business.

Google Ads for your industry

Industry guides

What works in every industry

Frequently asked questions

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