Lead generation account A · Jul 29 – Dec 30, 2024 vs. previous period
3×
more leads
8.4K → 25K
−41%
cost per lead
$2.92 → $1.72
+76%
ad spend
$24.4K → $43K
Google Ads management for small & medium businesses
I build and manage Google Ads campaigns that turn your budget into calls, bookings and customers. Over $25M in ad spend managed since 2019, with no agency layers in between.
Lead generation account · 5 months
Client accountLeads
25K
↑ 3× vs. before
Cost per lead
$1.72
↓ 41% vs. before
Jul 29 – Dec 30, 2024 compared with the previous period. Spend increased 76% while every lead got cheaper.
$25M+
Ad spend managed
Since 2019
Running Google Ads
27%
Avg. lower cost per lead in 90 days
30%
Avg. ROI increase in 6 months
Who I work with
Whether you're already spending on Google Ads or about to start, if more calls and bookings mean more revenue, this is for you.
HVAC, plumbing, cleaning, landscaping, pest control and other trades.
Personal injury, family, immigration, criminal defense and more.
More reservations, catering inquiries and online orders.
Consultants, accountants, clinics, coaches and specialists.
Handyman, junk removal, movers, shops and studios that need to own local search.
Any service company ready to turn ad spend into a steady pipeline.
Why most accounts underperform
01
Broad keywords and missing negatives send your money to people looking for jobs, DIY tips or a competitor.
02
If Google can't see which clicks become leads, its bidding optimizes for clicks, not customers.
03
Campaigns built once and left alone drift: costs creep up while lead quality quietly drops.
04
You talk to an account manager who talks to someone else, and the monthly report never answers "what did I get for my money?"
I'll show you exactly where the budget is going, whether we work together or not. See what the audit covers.
What you get
Account structure, keyword and negative keyword strategy, ad copy and bid management focused on qualified leads, not just clicks.
A full review of your current account to find where budget is being wasted and a clear, prioritized list of what to fix first.
Conversion tracking set up properly from day one, with plain-English reporting so you always know what your ad spend is producing.
Results
Two lead generation accounts, straight from Google Ads. Both nearly doubled their spend, and in both, each lead got cheaper. That's the hardest thing to do in paid search.
Lead generation account A · Jul 29 – Dec 30, 2024 vs. previous period
3×
more leads
8.4K → 25K
−41%
cost per lead
$2.92 → $1.72
+76%
ad spend
$24.4K → $43K
Lead generation account B · Jul 1 – Dec 30, 2024 vs. previous period
+129%
more leads
9.5K → 21.8K
−18%
cost per lead
$2.55 → $2.10
+88%
ad spend
$24.4K → $45.8K
Cost per lead varies a lot by industry and location. On the call, I'll give you realistic numbers for your market.
Client feedback
“Direct, no fluff, and completely results focused. Cost-per-lead dropped noticeably within the first couple months and I always knew exactly where my budget was going.”
“Lead quality matters as much as volume. Communication was direct and fast, no agency layers to go through — just clear updates and a real strategy behind every decision.”
“Straightforward, professional, and genuinely invested in results not just running ads and disappearing. Exactly the kind of direct communication a small business needs.”
How it works
Pick a time that suits you. We talk about your business, your customers and what a good lead is worth to you.
Running ads already? You get a free audit of your account. Starting fresh? You get a launch plan and free setup.
Campaigns, keywords, ads and conversion tracking are built or rebuilt properly, so every lead is measured.
Ongoing optimization cuts waste and lowers cost per lead, with clear reporting on what your budget produced.
Pricing
Most agencies charge 10–20% of your ad spend, so their fee grows every time you scale. I charge a flat monthly fee. Your ad budget goes straight to Google, and you see every dollar.
How much does Google Ads management cost? Full breakdown →
| CampaignPro | Typical agency | |
|---|---|---|
| Fee | Flat monthly fee | % of ad spend |
| Contract | Month-to-month | Often 6–12 months |
| Setup fee | None | Often charged |
| Who runs your ads | The specialist you talk to | Account manager + team |
Google Ads management
From$1,000/month
Ad spend paid directly to Google. Start testing from $500/month.
FAQ
Management starts from $1,000 per month as a flat fee, not a percentage of your ad spend. There is no setup fee. Your ad budget is paid directly to Google, so you always see exactly what you spend.
No. Everything is month-to-month, with no 6 or 12 month lock-ins. You stay because it's working.
There is no fixed minimum. You can start testing with as little as $500 per month in ad spend and scale once you see which campaigns bring leads.
Yes. New advertisers get the account setup for free: campaign structure, keywords, ads and conversion tracking, built properly from day one.
We talk about your business, your goals and your current marketing. If you already run Google Ads, you get a free audit of your account showing where budget is being wasted. If you're new, you get a free launch plan. Then we decide together whether working together makes sense. No pressure either way.
New campaigns usually start generating leads within the first few weeks. The bigger gains come from ongoing optimization: across client accounts, cost per lead has dropped by 27% on average within the first 90 days.
Small and medium businesses in the United States and Canada that need leads: home and local services, law firms, restaurants, independent professional services and other service businesses.
The same specialist you speak with on the call. There are no account managers, juniors or outsourced teams in between.
Google Ads is usually worth it when people already search for what you sell (for example "emergency plumber near me" or "divorce lawyer"), when a new customer is worth noticeably more than the cost of winning one, and when leads can be tracked. It works less well for products nobody searches for yet, or when the budget is too small to collect enough clicks to learn from. The fastest way to know is a small, well-tracked test.
There are three common models. A percentage of ad spend, often 10–20%, means the fee rises as your budget grows. A flat monthly fee stays the same as you scale, which is how CampaignPro charges. Hourly billing is less common for ongoing management. Also check for setup fees and minimum contract lengths, which many agencies add.
A useful audit checks whether conversion tracking records real leads, which search terms are spending money without producing leads, negative keywords, campaign and ad group structure, bidding strategy, ad copy and assets, location, schedule and device settings, and whether the landing page matches what people searched for. It should end with a prioritized list of fixes.
Common signs are: the search terms report shows irrelevant searches (jobs, DIY, free, competitors), conversions are not tracked or count page views instead of leads, cost per lead keeps rising while lead quality drops, most budget goes to one broad campaign, and nobody has changed the account in weeks. Any one of these usually means money is leaking.
It depends on your industry, location and what a customer is worth to you, so there is no single good number. Work backwards: if 1 in 5 leads becomes a customer and a customer is worth $2,000, you can afford well over $100 per lead and still be profitable. A law firm and a restaurant will have very different healthy numbers.
An agency gives you a team and more services, but you often talk to an account manager rather than the person running your ads, and fees are commonly a percentage of spend. An independent specialist is usually more direct and flexible, and you speak to the person doing the work. For most small businesses spending under a few thousand dollars a month, direct access to an experienced specialist matters more than team size.
Go deeper: How much does Google Ads management cost? · What a free Google Ads audit checks
Book a call
Pick a time that works for you. It's a relaxed conversation, not a sales pitch.
Since 2019 · $25M+ managed · US & Canada
About
CampaignPro is an independent Google Ads management service for small and medium businesses in the United States and Canada. Since 2019 it has managed more than $25 million in Google Ads spend for service businesses, law firms, restaurants and independent professionals. It is run by one specialist, so clients work directly with the person managing their account. Management is a flat fee from $1,000 per month, month-to-month, with no setup fee.
Last updated September 2026