Industries · Landscaping
Google Ads for landscaping companies
How landscaping and lawn care companies use Google Ads to win more design, hardscaping and maintenance clients, and how to plan campaigns around the seasons.
By CampaignPro · Updated
Short answer
Google Ads works for landscaping companies when budget goes to the most profitable services. US averages are about $8.76 per click and $118 per lead, with a conversion rate around 6.4%.[1] The best results come from separating lawn care, design and installation, and hardscaping, blocking idea and DIY searches, and switching seasonal campaigns on and off with demand.
Does Google Ads work for landscaping companies?
Yes, especially for higher-value work. Homeowners and property managers search for lawn care, landscape design and hardscaping when they're ready to get quotes, and Google Ads puts you in front of them in the neighborhoods you serve. The key is steering budget toward the services worth the most to you, because a patio or full landscape install is worth many times a single mow.
What Google Ads costs for landscaping
Industry averages from US search campaigns:[1]
| Category | Avg. cost per click | Avg. conversion rate | Avg. cost per lead |
|---|---|---|---|
| Landscaping | $8.76 | 6.42% | $117.92 |
Landscaping has a lower conversion rate than many home services because people often compare several quotes. Clear pricing, photos of past work and easy quote requests make a big difference.
How to structure a landscaping Google Ads account
| Campaign | Example searches | Why it's separate |
|---|---|---|
| Lawn care & maintenance | lawn care service near me, lawn mowing service, weekly lawn maintenance | Recurring revenue; lower job value, steady demand. |
| Landscape design & installation | landscaping company near me, landscape design, yard makeover | High-value projects; longer decisions. |
| Hardscaping | patio installation, retaining wall contractor, paver walkway | Highest ticket; worth its own budget and page. |
| Seasonal services | spring cleanup, leaf removal, snow removal | Run only in season; switch budget as seasons change. |
| Commercial maintenance | commercial landscaping services, hoa landscaping | Contracts with property managers; different message. |
Keywords to target and to block
Good landscaping keywords
- landscaping company [city]
- lawn care service near me
- patio installation
- retaining wall contractor
- landscape design service
- yard cleanup service
Common negative keywords
- jobs, hiring, salary, landscaper jobs
- ideas, pictures, pinterest, diy
- mulch, pavers, stone, supply, nursery (if you don't sell materials)
- lawn mower, equipment, trimmer
- landscape architect degree
- free, cheap (test carefully)
Local Services Ads vs. Search Ads for landscapers
Landscapers can also run Google Local Services Ads, which appear at the very top of results with a Google badge and charge per lead instead of per click. They work well for lawn care and general landscaping leads. Search Ads give you much more control over which services, keywords and areas you pay for. Many businesses get the most leads by running both.
Plan around the seasons
- Start before spring. Searches for landscaping and lawn care climb in early spring; campaigns should be running and tested before the rush.
- Rotate seasonal campaigns. Spring cleanup, summer maintenance, fall leaf removal and winter snow removal each deserve their own on/off switch.
- Book hardscaping early. Patio and wall projects are often planned months ahead, so advertise them before your calendar fills.
Common landscaping Google Ads mistakes
- Paying for idea and DIY searches. "backyard landscaping ideas" gets huge volume but rarely hires anyone.
- Mixing mowing and big projects. Low-value mowing clicks use up budget meant for installs and hardscaping.
- Advertising outside the route. Leads outside your service area waste crew time or go unanswered.
- No photos or proof. Landscaping is visual; ads and landing pages without real project photos convert poorly.
How CampaignPro runs Google Ads for landscaping companies
- Free audit or free setup. Already advertising? You get a free audit of your account. New to Google Ads? The account setup is free.
- Built around your services and service area, with call and form tracking so every lead is counted.
- Weekly search term and budget reviews to cut wasted spend.
- Flat fee from $1,000 per month, month-to-month, no setup fee. Ad spend is paid directly to Google.
- One specialist, direct access. No account managers in between.
Across client accounts, cost per lead has dropped 27% on average in the first 90 days. See real campaign results, how Google Ads management is priced or what the free audit checks.
Sources
Benchmarks are averages across many advertisers. Your own costs depend on your city, competition, services and how well the account is set up.