Industries · Pest control
Google Ads for pest control companies
How pest control companies use Google Ads to win more termite, rodent, bed bug and recurring-plan customers.
By CampaignPro · Updated
Short answer
Google Ads works well for pest control because pest problems are urgent and many customers stay on recurring treatment plans. The best-performing accounts split campaigns by pest (general, termites, rodents, bed bugs), block DIY and product searches, plan budgets around pest seasons and track phone calls as conversions.
Does Google Ads work for pest control companies?
Yes. When someone finds termites, mice or bed bugs, they want a professional quickly, and they search Google to find one. Google Ads puts your company at the top for those searches in your service area. And because many customers sign up for recurring treatment plans, a single new customer from an ad can be worth years of revenue.
Split campaigns by pest
Different pests mean different urgency, job values and seasons. Separate campaigns let you put budget where the profit is:
| Campaign | Example searches | Why it's separate |
|---|---|---|
| General pest control | pest control near me, exterminator near me, ant control, roach exterminator | Main volume; best route to recurring plans. |
| Termites | termite inspection, termite treatment, termite control | High job value; peaks during swarm season. |
| Rodents | mouse exterminator, rat removal, rodent control | Rises in fall and winter as rodents move indoors. |
| Bed bugs | bed bug exterminator, bed bug treatment | Very urgent, high value; worth its own budget. |
| Mosquito & seasonal | mosquito control, yard spraying | Seasonal; switch on for warm months only. |
Only include wildlife removal if you're licensed for it; it's a different service with different searches and rules.
Keywords to target and to block
Good pest control keywords
- pest control near me
- exterminator [city]
- termite treatment cost
- bed bug exterminator
- mouse exterminator near me
- quarterly pest control service
Common negative keywords
- diy, spray, home remedy, natural
- home depot, lowes, amazon, product names
- jobs, technician salary, pest control license
- pictures, identification, "what does a termite look like"
- free inspection (test carefully)
- pests or services you don't treat
"How to get rid of…" searches are a judgment call: some people end up hiring a professional, but many just want a product. Test them in a separate, lower-budget campaign rather than mixing them with high-intent searches.
Local Services Ads vs. Search Ads for pest control companies
Pest control companies can also run Google Local Services Ads, which appear at the very top of results with a Google badge and charge per lead instead of per click. Pest control is one of the core Local Services Ads categories. Search Ads give you much more control over which services, keywords and areas you pay for. Many businesses get the most leads by running both.
Plan around pest seasons
- Spring and summer bring the highest overall demand, plus termite swarm season and mosquitoes.
- Fall and winter bring rodent calls as mice and rats move indoors.
- Bed bugs are a year-round, urgent category that often justifies its own steady budget.
Common pest control Google Ads mistakes
- Paying for DIY and product shoppers. Sprays, traps and home remedies attract clicks from people who want to do it themselves.
- Treating every pest the same. Termite and bed bug jobs are worth much more than a one-time ant call and deserve their own budgets.
- Not promoting recurring plans. Ads and landing pages should make it easy to sign up for ongoing service, where the long-term value is.
- No call tracking. Most pest control customers call; untracked calls make good campaigns look bad.
How CampaignPro runs Google Ads for pest control companies
- Free audit or free setup. Already advertising? You get a free audit of your account. New to Google Ads? The account setup is free.
- Built around your services and service area, with call and form tracking so every lead is counted.
- Weekly search term and budget reviews to cut wasted spend.
- Flat fee from $1,000 per month, month-to-month, no setup fee. Ad spend is paid directly to Google.
- One specialist, direct access. No account managers in between.
Across client accounts, cost per lead has dropped 27% on average in the first 90 days. See real campaign results, how Google Ads management is priced or what the free audit checks.